Back Office Modernization in the Age of Digital Transformation

As companies continue to leverage digitalplatforms to for customer attention and improve the customer experience, we’re seeing an alarming pattern that hurts legacy organizations in Norfolk who’ve been working with the same protocols and technology for a long time.

 
 
 
 
When businesses begin the voyage toward Digital Transformation, they tend to prioritize customer-facing departments like Marketing, Sales, and Customer Service and neglect the Back Office. While it’s important to improve the customer experience and properly market your offerings, neglecting specific areas that also help customers, merchants, partners, and employees can hurt your ability to provide a seamless experience for everyone involved.

Our View

From our perspective, the Back Office is the heart of your business. If your workflow creates slow downs, the yield of your entire business pays for it. For example, let’s say a organization acquires a new client in minutes but requires a month to spin up a new employee or partner. That’s an issue because both your employees' talent and your partner’s products play a critical role in providing excellent service to the customer. Therefore, if those components are not operating efficiently, your customer is ultimately the one who suffers. Your Front Office can only be as seamless as your Back Office, and both must be considered during a strategic digital transformation.